Customer Experience Training & Consulting

Making customer experience your competitive advantage

A good customer experience leads to customer loyalty, customer referrals, pricing premiums, higher employee engagement, higher sales, growth and profits.

CX Training is a Brisbane and Sydney based training provider delivering solutions across white collar, blue collar, professional or retail sectors. We’ll work with you to build skills, change behaviours and make a difference that your clients will love.

For those with remote teams or concerns about social distancing, we also offer tailored online (zoom) training which is intuitive, easy-to-use and which delivers a real workshop experience with breakout rooms, polling and genuine interactivity and engagement.


Contact us on 0404 266174 to discuss your training needs now

Why CX Training?

CX Training Public Workshops
Your team, your customers, your CX Training

Our workshops will be tailored to your unique requirements. We’ll liaise with you to understand your organisation’s goals, your team’s challenges, and your overall strategic objectives to tailor a customer service learning program that delivers the results you need.

We challenge mindsets to change behaviours

Most training providers focus on content and skills. This approach doesn’t lead to true behavioural change because people haven’t been challenged. They hang on to the mindsets and excuses they have always had. At CX Training, we don’t just work off a script, we work on people. We facilitate insightful self-awareness and challenge limiting beliefs and excuses. Then we lay the skills on top, resulting in learning outcomes that stick. We challenge, we break down barriers, but we also have fun.

We’ll help you make it stick

Bringing about behavioural change often requires more than just a group training session. We would love to support you  in driving change internally through coaching, leader support, webinars, micro-learning or a follow-up implementation workshop.

Tailored Training Solutions

Your focus, your people, your clients, your solution.
We don’t do cookie-cutter, off the shelf training. We work with you to understand your customer challenges and develop a program that will truly deliver results.

Customer Experience training

Understanding and delivering customer value
Customer-centric mindset, understanding customer needs and value, building rapport, developing high trust, high value relationships

Customer service training

Customer communications and interactions.
Customer etiquette, communication skills, handling enquiries, giving advice, dealing with complaints and difficult customers, telephone skills and more. Customer service training.

Sales training

Sales training focused on mindset, behaviours, process and skills.
Sales mindset, salesperson qualities and attributes, consultative sales,  targeting decision-makers, prospecting, qualifying, progressing the sale, overcoming objections, pricing and closing and more.

8 reasons customers don't come back

Build a raving, referring customer base.

Eliminate the 8 key reasons that customers don’t come back.

Meet Our Principal

CX Training was founded by Director, Giles Watson to help organisations make customer experience their competitive advantage.

Giles Watson

Giles has demonstrated a commitment to client service and client experience throughout his 20 years in professional services management and consultancy. As Practice Support Manager at Queensland Law Society in Brisbane he authored the influential “Client Care: communication and service” and introduced a client service component to the Society’s practice management course for practice principals – a first in Australia. Prior to that, at the Law Society of England & Wales he managed Lexcel, a client-service focused quality scheme that led to a 30% reduction in complaints against accredited law practices.


As a speaker and facilitator, Giles is known for his engaging style and practical, relevant content. He enjoys taking a strategic view of customer experience and retains a strong focus on service design, customer value and the different ways in which this can be delivered.


  • Certificate IV in Training and Assessment
  • MA in Marketing (Distinction)
  • MBA (Distinction)
  • Member of CSIA (Customer Service Institute of Australia)
  • Accredited behavioural profiler – Hogan Assessments

CX Training network of specialist consultants

In addition to the principal consultants, CX Training has developed relationships with a network of talented, passionate industry experts who can contribute as required to deliver scalable delivery and results.


Contact us to Discuss your Training Needs Now