Customer Experience Training


Customer Experience Training Brisbane

Looking to improve your customer experience? Our customer experience training programs and workshops will help you build better, more profitable relationships with your clients.


An experienced customer experience coach will work with you and your team to build skills, change behaviours, and make a difference that your clients will love. Our customer experience training and workshops can be tailored to your specific needs.
Topics and programs can include the following:

  • Understanding different client types
  • Building high-trust, value-rich customer relationships
  • Messaging and value propositions
  • Team work and team-based behaviours to enhance the customer experience
  • Performance managing customer-centric behaviours
  • Customer relationship management
  • Referrer messaging and education
  • Communicating value.

What is customer experience?

Customer experience is the single most important quality driving the success of any business. A good customer experience strategy leads to customer loyalty, referrals, pricing premiums, higher employee engagement, growth higher profits.

CX Training delivers a range of solutions to improve your customer experience – whether your work is white collar, blue collar, retail, call, hospitality, industrial, financial, or professional services.

Different organisations have different challenges in their efforts to deliver exceptional customer experience. These are some of the ways we help our customers through our customer experience training:

Helping technical experts focus on customer value, not technical detail

Helping teams change from a compliance/process culture to a more customer-centric focus

Helping teams get beyond superficial customer exchanges to build deeper rapport and trust

Helping teams better adapt their behaviours to the styles and preferences of others

Helping Technical Experts Focus On Customer Value, Not The Technical Detail


Technical experts and professionals rightly pride themselves on their technical ability, and believe this is the essence of their value to their customers. While true to an extent, we also recognise that the technical mindset can be a barrier to developing truly customer-centric behaviours.


During our customer experience training programs and workshops, we use a variety of techniques to challenge mindsets. These include focusing on personal and organisational goals, and identifying the deeper underlying sources of client value. We don’t hold back in challenging limiting self-perceptions and tackling any limiting beliefs about individual roles and capabilities.


Tackling mindset issues first helps open the door to the development of specific skills, including how people can better use their technical knowledge to more effectively understand, support, and guide their customers to improve their customer experience.

Customer experience training: From technical to customer value focus

Customer experience training: moving from process to customer centric focus

Helping Teams Change From A Compliance/Process Culture To A More Customer-Centric Focus


A successful customer experience strategy begins with a customer-centric focus. Changing team cultures requires action on many different fronts. While training workshops can focus on skills to an extent, changing individual behaviours will most likely necessitate an equal investment in other areas such as leadership behaviours, performance management, rewards, and even recruitment.


We can work with individuals and leaders on these challenges as well as developing programs that change mindsets and behaviours on an individual front. In attempting to change compliance/process mindsets, we typically focus on limiting beliefs relating to rewards and consequences, time management and productivity, working effectively with colleagues, and more.


We also recognise that people who have a compliance/process mindset find comfort in such approaches – and we don’t try to take that comfort away from them. Instead, we support the ‘soft’ or nebulous challenge of customer communications by providing clear processes, tools and frameworks including specific behavioural requirements for individuals to use while they edge out of their comfort zone and develop their customer confidence.

Helping Teams Get Beyond Superficial Customer Exchanges To Build Both Deeper Rapport And Trust


Different teams and individuals have different challenges with building rapport and trust. For some introverts, it’s the initial superficial rapport building (e.g. small talk and questions such as “How’s your weekend?”) that they struggle with. For some extroverts, that part of things is easy, but they struggle with moving beyond the superficial to truly understand personal challenges and organisational needs.


In our customer experience training sessions and workshops, we try and cover as many bases as possible to help people understand these challenges and develop new approaches and behaviours to build rapport and trust in different situations. We analyse rapport, discuss alternative rapport building techniques (including NLP), refer to different laws of likeability, listening and questioning techniques, trusted advisor behaviours, and more. We use exercises that profile each individual’s rapport-building instincts and advise where these may have to be moderated. We build understanding, challenge mindsets, and change behaviours.

Customer experience training: building customer rapport and trust

Customer experience training: adapting behavioural styles to suit the customer experience

Helping Teams Better Adapt Their Approaches and Behaviours To The Styles And Preferences Of Different Customers And Colleagues


People often won’t change their behaviours unless they recognise and accept the need for change. Our customer experience training uses different tools to motivate change, such as listening to recorded customer calls, profiling tools such as DiSC, LDP or Hogan, or other measures that might identify current behaviours and the need for change.


Once people accept the need for change, we can discuss emotional intelligence, communication and behavioural preferences in more detail, and identify where and how they might moderate or change behaviours to get the best response from others in different situations.

Improve Your Customer Experience With CX Training

Your Team, Your Customers, Your CX Training

Our customer service training will be tailored to your unique requirements. We’ll liaise with you to understand your organisation’s goals, your team’s learning styles and preferences, and your overall strategic objectives, to tailor a customer service learning program that delivers the results you need.


We Go Deeper Than Just Developing Skills: We Challenge Mindsets To Change Behaviours

Most customer service training providers focus on content and skills. This approach doesn’t lead to true behavioural change because people haven’t been challenged. They hang on to the mindsets and excuses they have always had. At CX Training, we don’t just work off a script, we work off people. We facilitate insightful self-awareness and challenge limiting beliefs and excuses. Then we lay the skills on top, resulting in learning outcomes that stick. If you’re looking for a customer experience coach who challenges you, breaks down your barriers, but still has fun along the way, we have the customer service training for you.


We Make It Stick

Bringing about behavioural change often requires more than just a group training session. We would love to support you after any initial training through coaching, leader support, webinars, micro-learning, and follow-up implementation workshops.


Complete the form below for a free strategy consultation, or contact us on or 0404 266 174 to discuss your customer experience training needs now.