Customer Relationships


Customer Relationship Management Training

Landing a client and signing off on the first sale should be just the first step in a long journey.
As the success of every business relies largely on strong client relationships, your focus should be on building long-lasting client relationships and keeping customers. Strong customer relationship management leads to customer loyalty and customer retention, crucial to the success of any organisation.
Keeping customers loyal involves investing in all parts of the customer journey and addressing weak links that could lead to customer value. It’s about recognising and addressing flight risks, but also recognising and following through on those opportunities to add value. It takes skills, systems, and a positive customer-centric mindset.
CX Training offers customer relationship management training in Brisbane to teach you the skills required to develop customer relationships that last.
Learn everything from rapport building techniques to forging the emotional bonds to keep your customers coming back, staying loyal, buying more, and referring more.

Importance of Building Relationships with Clients

The importance of customer relationship management cannot be overestimated.
Organisations that don’t look after their existing customers will lose out to their competitors. We’ll educate you and your team on how to build relationships with clients in a way that works for you – and in a way that stays with you for years to come.

Manage and Develop Customer Relationships

Our customer relationship management training and workshops will be tailored to your unique requirements to optimise your results. We take the time to understand your goals, your team, your customers, and your overall strategic objectives in order to deliver a learning program that delivers the results you need.

Topics Covered in this Training

  • Understanding customer needs
  • Defining client value
  • The customer-centric mindset
  • Developing customer development plans
  • Demonstrating credibility and reliability
  • Advanced rapport-building skills
  • Understanding the customer journey and customer touchpoints
  • Customer listening / seeking customer feedback
  • Net promoter score – surveys and strategies
  • CUstomer relationship management
  • Understanding buyer behaviour and client value
  • Understanding different client types
  • Building high-trust customer relationships
  • Building professional intimacy
  • Customer engagement – responding to initial enquiries
  • Professional client engagement
  • Team work and team-based behaviours to enhance the customer experience
  • Performance managing customer-centric behaviours
  • Loyalty schemes and strategies
  • Leveraging customer relationships for referrals
  • From OK to awesome: adding value

To learn more about our customer relationship management training, complete the form below for a free strategy consultation, or contact us on [email protected] or 0404 266 174 to discuss your needs.

Customised training to meet your requirements

Our customer relationship training courses and workshops will be tailored to your unique requirements. We’ll liaise with you to understand your organisation’s goals, understand your team and your customers, and your overall strategic objectives to tailor a learning program that delivers the results you need.


Contact us on [email protected] or 0404 266 174 to discuss your customer service training needs now.