Pricing practices and skills

Pricing skills

Command the price you deserve

Pricing skills training and consulting
Pricing skills are the art of setting – and ideally maximising – the price you receive for your products and services. Effective pricing requires confident communications, an understanding of both value and costs and a broad range of customer experience skills.
CX Training can help your team better understand the dynamics of price so they can confidently maximise revenue from every sale and opportunity. Our pricing workshops can be tailored to your specific needs, but topics and discussions include:

  • How important is price?
  • Why and when customers are willing to pay more?
  • Understanding and communicating customer value
  • Overcoming personal anxieties and reservations to price confidently
  • How to balance customer value and price maximisation
  • How to build your pricing power
  • How your marketing impacts your pricing power
  • How to reduce price sensitivity
  • How to demonstrate costs consciousness and build pricing trust
  • Pricing negotiation skills
  • Value pricing strategies
  • Price discrimination / pricing the customer
  • When and how to discount
  • The power of choice
  • Bundling and unbundling strategies
  • Dealing with price ceilings
  • Dealing with price objections and downward pressure
  • Sales skills and techniques
  • Premium pricing strategies
  • Pricing strategies for professionals

At CX Training, we believe that effective pricing is dependant not just on the development of skills and techniques, but also on the development of a healthy, positive mindset. We can help you tackle the psychological barriers that stop people from pricing confidently.

Fear of rejection

Cost or value orientation?

Too much empathy?

Needing to sell

Personal self-esteem issues

Over-estimating the importance of price

Why CX Training?


Your team, your customers, your CX Training

Our customer service training courses and workshops will be tailored to your unique requirements. We’ll liaise with you to understand your organisation’s goals, your team’s learning styles and preferences, and your overall strategic objectives to tailor a customer service learning program that delivers the results you need. Your team, your customers, your CX training.

We go deeper than just developing skills: we challenge mindsets to change behaviours

Most training providers focus on content and skills. This approach doesn’t lead to true behavioural change because people haven’t been challenged. They hang on to the mindsets and excuses they have always had. At CX Training, we don’t just work off a script, we work on people. We facilitate insightful self-awareness and challenge limiting beliefs and excuses. Then we lay the skills on top, resulting in learning outcomes that stick. We challenge, we break down barriers, but we also have fun.

We make it stick

Bringing about behavioural change often requires more than just a group training session. We would love to support you after any initial training through coaching, leader support, webinars, micro-learning or a follow-up implementation workshop.

Complete the form below for a free strategy consultation, or contact us on [email protected] or 0404 266 174 to discuss your customer service training needs now.