Customer centric writing Customer centric writing is writing that enhances that customer experience and is focused on customer needs. Do you agree with the below? Business writing needs to be stuffy and formal Using personal pronouns like 'I' is unprofessional Giving personal insights is unprofessional Displaying emotions...
In responding to customer requests and complaints, it's great when we can give them what they want and say 'yes'. But that isn't always possible. Even when we've tried our best and been creative, there are still times when we have to go back with a...
The showing of empathy is so important in delivering a positive customer experience. Customers (and colleagues) need you to understand: their situation, their needs, their priorities and their emotions. But you don't just need to understand, you need to show you understand, and this is the...
Sometimes, sorry seems to be the hardest word. Yes, sometimes saying sorry hurts, and you take an emotional hit when you offer an apology - both when you genuinely feel you have something to apologise for, and when you don't. But an apology is one of the...
What do you want/need your customers to feel? Customer experience is all about feelings. It is the customer's feelings that will frame how they assess their experience, whether they buy or not, and whether they come back again. By understanding what we want customers to feel, we...
Maintaining a customer centric mindset comes easier to some people than others, and is certainly easier in some workplace cultures than others. Those with a customer centric mindset: are generous with their time seek to understand and empathise place the customer's needs before their own ...
Effective sales is often taught as a process. Alternatively, it can be seen as a series of behaviours and mindset attributes by the salesperson. But what about the customer? Another way of seeing sales is as an effort to meet the emotional buying needs of the...
Happy staff, happy customers! . This is heard so often it has become a cliché and a truism. . Well it makes sense, doesn't it? If staff are happy, they will be positive, engaging, nicer to deal with. They will take pride in their work, be interested in customers...
Behaviour management for customer experience Behaviour management - getting your team to demonstrate the positive behaviours that lead to a superior customer experience - is one of the most challenging aspects of any CX initiative. Just as views on - and approaches to - performance management vary...
Effective personal time management is essential to delivering a better customer experience. Delivering an excellent customer experience is difficult enough without the time pressures of modern workplaces. And although we are consistently told that the customer comes first, they are unfortunately not our only priority. We...